What is Neurofeedback?

Neurofeedback is a proven tool to help people work through a wide variety of cognitive, mental and neurological concerns. Neurofeedback helps by providing information to your conscious awareness that your brain waves are moving away from a tranquil, centered state. The particular neurofeedback system we use, called NeurOptimal®, is the next generation of neurofeedback equipment. It provides relief more efficiently, safely and comfortably than other “linear” and non-dynamic neurofeedback systems.


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NeurOptimal® neurofeedback is a trusted, effective and powerful system for helping people live up to their potential. I’m excited to be the first to bring this tool to Rochester!

At a neurofeedback session you will wear several sensors on your head and ears while you listen to music and watch a flowing abstract image on a tablet screen. The music and the visual become slightly fuzzy when the overall pattern of brain waves becomes less balanced. Since the brain inherently prefers harmony, the instant the music and visuals change the brain adjusts back to balance. You do not need to concentrate on making this happen in any way. It is the brain’s own inherent efficient and effective capacity that is what brings about the changes.



neu·​ro·​feed·​back | \ ˌn(y)u̇r-(ˌ)ȯ-ˈfēd-ˌbak  \

Medical Definition of neurofeedback from Merriam-Webster

the technique of making brain activity perceptible to the senses (as by recording brain waves and presenting them visually or audibly in order to consciously alter such activity. 

“This is neurofeedback, a kind of biofeedback for the brain, which practitioners say can address a host of neurological ills … by allowing patients to alter their own brain waves through practice and repetition.”— Katherine EllisonThe New York Times5 Oct. 2010

 called also neurobiofeedback and neurotherapy

Psychology Today Neurofeedback Article